About Janet Bruins
Author | Publisher
Janet Bruins is an author and publisher passionate about stories that inspire and empower. Her debut book, Expecting It All: More Time, Money, Energy, and Space for Mothers, blends memoir and practical advice to help mothers reclaim time, energy, and joy.


Author & Publisher
Janet Bruins holds degrees in Electrical Engineering and Computer Science from the University of Michigan, a Master of Science in Engineering from Purdue University, and an MBA from Georgetown University. With over fifteen years of experience as a Professional Engineer, she has championed STEM education. She has also guided students to apply their skills to climate challenges in underserved communities across Honduras, India, and the Philippines.
The birth of her daughter reshaped her life in unexpected ways. Like many new mothers, Janet entered parenthood with hope and joy. However, she soon faced the deep isolation of postpartum depression and the relentless demands of raising a child. Even as she emerged from the worst of it, she realized her identity was consumed by motherhood’s responsibilities. The dishes and laundry never ended. Financial pressures grew heavier, and caregiving left little room for her own ambitions.
It was in navigating that struggle that Janet began building tools for herself—simple ways to reclaim her time, energy, and sense of purpose. Over time, these experiments became the foundation for her first book. Expecting It All: More Time, Money, Energy, and Space for Mothers (Mascot Books, 2024) is part memoir, part guide. It shares her journey and offers other mothers a roadmap for finding balance, fulfillment, and self-belief.
From Author to Publisher
Writing her book unlocked something more: a new vision for publishing. Reading thousands of children’s books with her daughter had already given Janet a deep appreciation for the power of storytelling. She saw how picture books shape identity, spark imagination, and open children’s eyes to the wider world. Yet she also noticed how often certain voices and cultural perspectives were missing.
As a result, she founded Picnic Heist Publishing—an independent publishing house dedicated to stories that matter. Picnic Heist creates picture books that celebrate cultural heritage, spark imagination, and bring families together. As a publisher, Janet is as committed to nurturing authors and illustrators as she is to creating books that resonate across generations.
By combining her personal mission as an author with her professional role as a publisher, Janet has built a platform where creativity and empowerment meet. Through Expecting It All and the growing Picnic Heist catalog, she continues to champion stories that inspire resilience, imagination, and connection.

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